WE EQUIP IMPACT-FOCUSED PEOPLE WITH STORIES AND INSIGHTS FOR A BETTER TOMORROW.

The world of impact is entering a whole new era.

The rise of mobile apps, coworking hubs, B Corps, design labs, incubators, and social finance are contributing to this growth.

At the same time, crowdfunding is reimagining giving, shared spaces are reimagining skill-building, reconciliation is reimagining power, and artificial intelligence is reimagining social services.

At this exciting time of growth and change, impact deserves smarter coverage and impact-focused people deserve smarter insights.

This is where Future of Good comes in.

Our digital content is organized around core obsessions, and focused on illuminating the innovations, perspectives, and emerging trends shaping our work. Our team combines storytelling and analysis with editorial craft. We engage a Canada-wide audience with smart insights, stories, guides, and commentary.

Good exists in every sector and in every industry. Good isn’t owned by anyone. Impact-focused people are everywhere. There are small acts and big acts. There are professionals and there are passionate amateurs. There are people who are loud about it and there are people innovating underground because they have no other choice. All of these people make up our beautiful universe of doing good.