5T Sports Group – Triple Bottom Line Solutions for Sports Teams, Leagues and their Brand Partners

When 5T was founded in 2008, two strong market forces were emerging – global financial recession and escalating climate change risks to sports operations.  Sensing the need for the industry to adapt for the future, we began building our practice to accelerate that change.

The sports properties and partners who use their resources responsibly, and strengthen their connection to their communities will weather the downcycle, but set themselves on course for long-term business sustainability.

As a sports organization, sports brand, host city or partner, we make you stronger.

Teams, Leagues and Venues

We help professional sports teams drive profitability by ‘greening’ their operations, future-proofing their partnerships and deepening the connections with their fans.

Progressive Brands

We work with environmentally and socially conscious Fortune 500 companies to deepen and amplify the impact of their sports partnership investments.

Host Cities

Smart Cities know that hosting major events can and must deliver economic returns, respect scarce resources and deliver social impact. We work with them to ensure return on investment.